Identity

Tiger Oil’s Corporate Identity

The tiger Oil is an oil company that is one of the branch companies of Hyundai Oil. Tiger Oil needed strong visual impact compare with other oil companies. I made a visual strategy to use their company name and mark, and I decided to use a tiger for the company’s trade mark.

Kim Sat Gat Brand Identity

This is a brand and label design for Korean traditional whisky for premium market. KIMSATGAT is a name of a famous Korean poet in 18 century. This product is for premium market and the price was higher than other general product. The overall brand identity had to be elegant, so I used back with gold

011 Leaders Club Brand Identity

011 Leader’s Club is the name of a user group that uses the cell-phone service of SK Telecom Company. SK Telecom divided their customers in four categories. It is an item for subdividing customers. I developed a new brand to give benefits to 011 customers who like simple and modern design.

Logo (Taxi-On & Vanza Korea)

Vanza Korea is a company for providing business center services to foreign companies in their early stages of operation in Korea. Also, they provide total career consulting services including job search and outplacement. The corporate identity show their credibility to foreign companies. I used dark red for classic feeling and I used black for modern